EVP & General Manager, Digital Media
NBC Sports Group
Vice President, Global Media Distribution
Managing Director, Europe
SVP, Digital Platforms & Media Strategy
Chief Operating Officer
Head of Digital Products
Olympic Broadcasting Services
VP and General Manager
Executive Chairman & Group CEO
Director, Sports Partnerships
NFL Game Pass
Senior Vice President, Strategy and Planning
Executive Vice President
Managing Director, International
Head of Digital Strategy
Digital Director, Sports and News’
VP, International Media & Business Development
EHF Marketing GmbH
Chief Commercial Officer
Founder & Executive Chairman
Head of Content Acquisition & Strategic Partnerships
VP, Cybersecurity Services
Director of Production Management
Olympic Broadcasting Services
Group Managing Director
Global Digital Director
beIN MEDIA GROUP
Managing Director OTT & Digital Services
Head of Business Development
Director of Product Marketing, Sports and Events
Global Director, Sports
European Hockey Federation
WRC Promoter GmbH
beIN MEDIA GROUP
Chief Technology Officer
Olympic Broadcasting Services
VP, Engineering & Operations
Director, Media Sales EMEA
Co-Founder & Chief Business Officer
Journalist, Host & Presenter
Director, Network Development & Business Affairs
Horse & Country TV
Susan Elkington is Director of Network Development & Business Affairs and Board Director of H&C TV, the leading equestrian sports channel. H&C TV is widely distributed, reaching 33 million TV Households through 25 platform partners including Sky (UK), Comhem & Canal Digital (Sweden), Ziggo (NL), Amazon Prime and via its own service, H&C Play. Susan has held senior level positions in leading media and entertainment companies including BBC Worldwide, and Liberty Global PLC.
Rebecca Charlton is a TV presenter, journalist and author. Rebecca has written two books on cycling with Bloomsbury and can be found presenting and commentating on channels including Eurosport, ITV4 and Sky's Bike Channel UK. As well as contributing to a number of monthly magazines on all things fitness and cycling Rebecca is an event host and public speaker. She regularly hosts large-scale stage Q&As and live events such as ‘The Program’ film premiere at the Barbican with director Stephen Frears and journalist David Walsh, The NEC Cycle Show, The SBRT Expo and The London Bike Show. Rebecca has featured in TV adverts for British Airways, Dell and Samsung as well as modelling for sports magazine covers. Having raced in several disciplines of competitive cycling from a young age Rebecca brings a wealth of knowledge on the sport. And with experience in writing for a number of women's magazines and national newspapers Rebecca is at home presenting a vast range of features.
Will Lock is SVP of Strategy and Planning at Eurosport Digital, part of Discovery Communications. Will is responsible for devising and implementing strategy that drives the aggressive expansion of Eurosport’s digital businesses. This includes Eurosport.com – the continent’s number one sports news website, and Eurosport Player – the leading subscription-based OTT sports platform across Europe giving fans an all-access pass anytime and on any device in 52 countries. Prior to his role in Eurosport Digital, Will was SVP Strategy Sport & Insights for Discovery Northern Europe and VP Business Development for Discovery Western Europe. Will joined Ravensbeck Limited in 2008 from Accenture where he advised private equity and corporate clients across the M&A lifecycle.
Miheer Walavalkar is the co-founder and chief business officer of LiveLike, responsible for leading global business development and overseeing the company’s financial strategies. Miheer has played a key role in helping the company secure partnerships with top networks to broadcast major sporting events. Upon graduating from elite accelerator TechStars in 2015, the company won TechCrunch’s prestigious “1st and Future” start-up completion. Miheer brings a strong background in sports business and technology to the LiveLike team. Prior to his role at LiveLike, he served as chief business officer then later CEO, of YouFoot, a UK-based tech startup that works with soccer federations and teams around the world. Before this, he was the co-founder and head of business development for Zaya (formerly TeachAClass), an India-based education technology company for students in low-income schools. The company received multiple awards including NASSCOM’s Social Innovation Honor and the Global Education Challenge, and Miheer was subsequently recognized as one of CNBC’s India ‘Young Entrepreneurs.’ He graduated with a Masters in Electrical Engineering from Georgia Institute of Technology.
I'm a Consulting Partner at Seven League - Europe's leading digital sports consultancy. From the age of 11, when I won a national sports reporting competition in Roy of the Rovers (genuinely true), I wanted to be a sports reporter. I did that - at the Hastings Observer, then Eastern Daily Press, then BBC Sport. Then digital happened. In my 11 years at BBC Sport, the media landscape changed beyond recognition and with it, my career. I became editor of the BBC Sport website, then BBC Sport's first social media editor, and was in the final stages of planning London 2012 for BBC Sport's digital channels when I got the call to join Twitter. I became Twitter UK's first head of sport, and later Twitter's first global chair of sports. Early in 2017 I joined award-winning Seven League. I'm thrilled to be a 7Leaguer, and excited to be part of the global sports industry's digital revolution.
Dana has an extensive background in the Sports Technology and Broadcasting industry with a true passion for sports and a real understanding of the broadcasting industry, sports organizations, players and fan experience. Dana spent the first part of her career as a sports reporter and producer, covering a wide array of sports; reporting from large events such as the NBA Finals and the Superbowl; and being involved in the entire workflow of the live sports production. As Director of Product Marketing at MX1 she is responsible for leading the Sports and Events services roadmap and strategic vision. She is involved in the business development of technologies for the global sports broadcasting industry; including all media, digital strategies, original content creation and management and delivery for the various sports stakeholders.
Oliver Ciesla has 20 years’ experience in the worldwide commercialisation of sports rights of clubs, federations and events. He worked at Lagardére Sports in various functions, including the marketing of international media rights of UEFA Euro 2008 and the English Premier League. He launched branch offices in Israel and Italy and marketed Italian Serie A team U.C. Sampdoria. More recently he was managing director of German-based the sportsman media group, managing the company’s portfolio of TV and betting rights in football, volleyball, handball, tennis, ice hockey and many more. Since 2010 he has been managing director of WRC Promoter, the commercial rights holder to the FIA World Rally Championship.
David Szlezak (born 1974 in Vienna) has been the Managing Director of EHF Marketing since 2016. EHFM is the marketing arm of the European Handball Federation. Handball as well as sports management and marketing have been the cornerstones of Szlezak’s career for more than 20 years. At the age of 22 he was nominated for the first time for the Austrian national team which he captained at a later stage. In 2001 he joined German Handball Bundesliga side over the years playing for Frisch Auf! Göppingen and Rhein Neckar Löwen until 2008. Following the end of his sports career, Szlezak became responsible for the Löwen’s sponsoring and marketing. In November 2010 he returned to Austria to become the VELUX EHF FINAL4 Manager at EHF Marketing. In 2016 David Szlezak became EHFM’s Managing Director.
Jeff Nathenson is Managing Director, International for Whistle Sports, the global sports media network and community for today’s generation. Based in London, he is building the international operations by working with brands and federations to create the next generation of sports content through social platforms. He previously spent eight years at YouTube working on the transition from the platform’s early phase to bringing some of the biggest media properties and brand advertisers onto the platform. Jeff has also worked at CNN, IMG and Dow Jones in a number of different roles. Before and during his career, he studied at both New York University and London Business School.
Nick is the Chief Commercial Officer at COPA90, responsible for building mutually beneficial long-term relationships with brands, platforms, rights holders and broadcasters. COPA90 works with all of these partners to engage mobile first football audiences with engaging original video content via the COPA90 brand. Nick has been with COPA90 for just over four years, and enjoyed helping the business along the journey from a YouTube channel to a multiplatform media business with original content and audiences across a range of global platforms and partners. Prior to COPA90, Nick held corporate development and strategy roles with Dazed & Confused, News Corporation and Deloitte.
Danny joined ELEVEN SPORTS as Group Managing Director from the start and helped to build the company from the ground up. As Group MD Danny oversees activities across all of ELEVEN’s seven global markets and plays a leading role in rights acquisitions and all other key strategic decisions. Before joining ELEVEN, Danny was global CEO at Infostrada Sports Group, a sport data and production company at which he turned around performance and prepared for its sale. Prior to that, Danny served as Managing Director of Eurosport across multiple territories. Danny did his Masters of Science at Delft University of Technology and is an alumnus of INSEAD.
Based in Brightcove’s London office, Alex is tasked with overseeing Brightcove's New Media business across EMEA, ensuring that Media organisations are able to deliver on their online video objectives. Alex’s recent projects include the launch of West Ham United’s new video player and the global implementation of OTT services with Global Series Network, in partnership with Channel 4. A Spanish speaker, Alex is originally from Madrid and has spent over a decade living in the US. He holds a degree in Business Economics from the University of California, Santa Barbara.
As Head of Business Development for Xtreamr, Alex is responsible for commercial strategy and generating new business. She works with brands, content producers and broadcasters to create long-term partnerships that drive audience engagement. Xtreamr, part of Telefónica’s global innovation hub, is a unique live video production tool. It enables broadcasters and brands to create new, live and truly interactive formats for their TV or digital audiences. Prior to this role, Alex worked on a variety of different start-ups in Telefónica’s innovation hub, including a fan engagement solution within music and sports venues, such as the O2 Arena and O2 Academies in the UK. Before Xtreamr and Telefónica, Alex spent several years in digital advertising, at Ogilvy & Mather, with a focus on the music and eSports industries.
As Director of Production Management, Karen Mullins works within the Production Department on the design and delivery of the multilateral production plan for all OBS operations. As well as the multilateral coverage, Karen is responsible for the production of Virtual Reality coverage, which OBS produced for the first time in 2016 at the Lillehammer Youth Olympic Games and at the 2018 Rio Games. Karen is also responsible for OBS’ new content delivery platform Content+ that will be launched in PyeongChang 2018 and which will make available to rightsholders new behind-the-scenes and short-form content for social media distribution. With more than 25 years experience of broadcast television, Karen has specialised in the planning and management of Outside Broadcasts as well as executive management of major sport events including the Rugby World Cup, Wimbledon and multiple World Championship events.
As CTO, Sotiris Salamouris oversees all of OBS´s technical operations, including managing the planning group responsible for the design & delivery of all the technical facilities and services of the host broadcasting operations for the Olympic Games and other select broadcast activities. In this position, Sotiris has been managing an international team of broadcast engineers and operational personnel that has planned and operated the broadcast technical facilities for the past three Olympic and Paralympic Games (Vancouver 2010, London 2012, Sochi 2014), as well as the Youth Olympic Games in Singapore (2010) and Innsbruck (2012). Prior to joining OBS in Madrid, Sotiris worked as the Head of Engineering at Beijing Olympic Broadcasting, the host broadcaster of the 2008 Olympic Games, which was a joint venture between OBS and the Chinese Organising Committee. Previously, he served as the Director of Broadcast Telecommunications for the host broadcaster for the 2004 Olympic Games in Athens.
Mark worked in the D.C. area for several years and was involved in the start-up and operation of Satellite News Channel and Home Team Sports, now Comcast Sports Mid-Atlantic. Before landing in his current position as Vice President of Engineering and Operations for Spectrum Networks (formerlyTime Warner Cable Sports), Mark worked for Home Shopping Network and helped with the growth and operation of Fox Sports Net/FX, Golf Channel, and Comcast Programming Group and was part of the acquisition and merger into NBC Universal. He has been instrumental in the development and launch of the Cisco Live event controller, Evertz Dreamcatcher and led his team in the first 4K lens to home distribution of a Live Lakers game in 2014.
Mark has received seven Emmy Awards.
Cameron Andrews joined the beIN MEDIA GROUP in November 2017, as Anti-Piracy counsel, based in the London office, with responsibility for anti-piracy strategy across the beIN group. Before beIN, he spent five years as a senior lawyer at IFPI (international trade association for the music industry), working in anti-piracy, enforcement and international litigation. Cameron trained as a lawyer in Australia, and spent eight years in the intellectual property group at Gilbert + Tobin in Sydney. Before law, Cameron had been a political adviser and researcher in Australian federal and state parliaments.
David Gibbs is Director of Digital Media for Sky Sports and Sky News. He has worked at Sky for over a decade in a number of different roles, all focusing on the digital platform, sports and news. During his time he has developed Sky’s digital, product and commercial offerings as the company has developed into a multi-platform media company across television, the internet and on mobile. David has been responsible for the expansion and execution of multiple online, mobile, tablet and interactive TV platforms provided by the business. Currently David is heading up a team that is delivering cross-platform digital media for all of Sky Sports and Sky News
Mark leads the strategic direction for the growing Live segment. He is responsible for the global delivery and management of a suite of Piracy Control, Cybercrime Prevention Services including watermarking solutions to sports rights owners, broadcasters/operators and other verticals. He manages a global team of analysts, investigators and product management experts. He is currently Vice President for the leading pan European industry association – AAPA. (http://www.aapa.eu/). Mark was previously the Fraud & Operational Security Manager at Foxtel. Prior to that he served 16 years in New South Wales Police Service including special assignments in the Drug Enforcement Agency, the National Crime Authority and 3 years as a Prosecutor. Mark holds a Bachelor of Arts and Bachelor of Laws from the University of Wollongong and was admitted as a Solicitor to the Supreme Court of New South Wales in 2004.
Bill is Managing Director, Europe for BAMTECH Media, the leading provider of OTT solutions to premium content owners and rights holders, including MLB, NHL, WWE, PGA Tour, MLS, Eurosport, HBO and Fox Sports. Bill joined BAMTECH in 2015 and recently moved to Amsterdam to lead the European expansion of BAMTECH’s technology services business through BAMTECH Europe, a joint venture with Discovery Communications. Prior to joining BAMTECH, Bill was at CBS Interactive for 10 years, where he was VP & General Manager of CBS News Digital. In that role, he was responsible for developing and managing the digital properties of CBS News, including CBSN, the first 24/7 OTT broadcast news network. Named a Broadcasting & Cable Digital All Star in 2015, Bill and the team at CBS News also won multiple awards, including Edward R Murrow awards in 2013 and 2015. Bill has an undergraduate degree from the University of Pennsylvania, and an MBA and Masters in International Relations from Columbia University.
As Executive Chairman and Group CEO of ELEVEN SPORTS, Marc drives the global business managing world-class teams across seven markets in Belgium, Luxembourg, Italy, Poland, Singapore, Taiwan and the United States. Prior to his role at ELEVEN, Marc served as CEO of BT TV where he devised, launched and helped establish BT Sport – one of the most successful and disruptive channel launches in the history of the UK market. At BT Sport, Marc successfully led negotiations to acquire rights to the English Premier League, UEFA Champions League, NBA, Bundesliga, Serie A, Ligue 1, FA Cup, Scottish Premier League, English and European rugby, Moto GP, and the UK business of ESPN. Prior to BT, Marc was a shareholder and director at the TV strategy and sports rights consultancy Reel Enterprises who were longstanding advisers to the Premier League and others.
Simon Miller is Global Director of Sports at Gracenote responsible for helping customers fully leverage the company’s industry-leading data and technology offerings to create highly engaging sports viewing experiences. Prior to joining Gracenote, Simon was an Executive Producer at Bloomberg Sports where he successfully launched a weekly TV show titled “Football Dynamics” which provided fans a unique combination of data-driven insights and expert opinions on the game. Earlier, Simon served as CEO of Betfair TV where he oversaw development of the world’s first gaming app to sit alongside live sports broadcasts on Samsung Connected TV. During his time at Betfair, he won two industry awards recognizing innovation. Throughout a more than 20 year career in the media, advertising and sports industries, Simon has also held roles at BskyB’s Sky Bet, J. Walter Thompson and Publicis.
As VP and General Manager, Tracey Keenan is responsible for WWE’s UK and Ireland business in what is WWE's largest and most successful market outside of the USA. Tracey leads the effort to create and develop growth opportunities for the WWE brand and business. She provides strategic direction and leadership to drive business growth and increase revenue and awareness for all WWE brands and properties, as the company continues to set the standard for global innovation. Her role involves management of business lines including Content Distribution - TV, Digital and WWE’s highly successful OTT platform, the WWE Network; an extensive Live Event touring program, Digital and Sponsorship Sales, Consumer Product Licensing, Marketing, Communications and New Product Development. Prior to joining WWE Tracey has had commercial roles with a number of globally recognized sport, entertainment and media organizations, where she has led partnership, sales and business development programs. She has specialized in rights commercialization and has particular knowledge of Stadium and Arena naming and partnerships, having secured the naming partner at Aviva Stadium and venue partnerships at The O2. In addition, she has led the commercial partnership program at EPL’s Tottenham Hotspur FC, advised the government on its Trade and Investment sponsorship strategy and helped finance major international events such as Robert Redford's inaugural Sundance London Movie and Music Festival.
European Hockey Federation’s Director General since 2012, Angus Kirkland has worked with all stakeholders in European Hockey to help grow and strengthen hockey in the region, as well as securing and managing sponsorship partnerships and overseeing the growing links between the sport and new streaming platforms and technologies. Angus has demonstrated a lifelong commitment to sport, as a player and as volunteer. His background is primarily in squash where he was professional player, securing a career-high World Ranking of 19th in 1995. He went on to serve as Head Squash Professional & Athletic Director at The Harvard Club of Boston. On completing an MBA in the UK he moved to Ireland in 2002 and served as the General Manager of a Gaelic Club, before going on to be COO of Irish Squash Association. In 2008 he was appointed as CEO of the Irish Hockey Association, where he spent four years before being appointed as EHF Director General in 2012
Rainer Geier is Sportradar’s Managing Director for OTT and Digital Services. This means that he is a critical driving force behind LAOLA1 Multimedia (the company’s B2C streaming platform), Unas Media Productions (the company’s AV production team) and Sportradar’s own OTT offering, which is delivering the industry’s most flexible OTT solution. After working as Key Account Manager (Loyalty Partner) and Head of Sponsoring at the leading sports betting company Bwin, in 2001 Mr. Geier became one of the founding members of LAOLA1. He originally studied tourism management at the University of Applied Sciences in Vienna and also graduated at the Academy for Sports Management, hosted by the Austrian national soccer league.
Michael has worked within the NFL’s International business for over 5 years, primarily on Media. Michael first focused on the Asia-Pacific and European markets along with leading the NFL’s global digital strategy. In May 2015, Michael was promoted to lead the International Media group overseeing all global media partnerships as well as serving as the interim Managing Director of the NFL Canada office. Michael also liaises with the US Media team, particularly on strategic digital partnerships (e.g. NFL-Amazon partnership). Prior to joining the NFL, Michael worked for 9+ years across 3 consultancies, most recently Bain & Company. Michael focused on Technology cases as well as working within Bain’s Private Equity Group across the Boston, London and New York offices. During business school, Michael worked for Nike on two separate internships – first at Nike Headquarters in Beaverton, OR and after that in Tokyo, Japan.
Tim has just joined F1 as Head of Products where he leads a small team with ambitious plans for their OTT service moving into the 2018 season. Prior to that he spent nearly 10 years at Sky in various digital product roles across Sports and News, working extensively across their range of mobile applications. In his early career he worked for Setanta Sports, Southampton Football Club and the Southern Daily Echo.
Tommy O’Hare is responsible for the Olympic Channel’s digital strategy, product development & operations, and data and analytics. Tommy was previously part of the YouTube Global Sports Team where he was responsible for the first ever live streaming of the Olympic Games on a social media platform, sports original programming, and relationships with MCNs and sports teams and leagues. Prior to YouTube Sports, Tommy was the Director of Business and Content Development for Ustream.tv and was also the Associate Director of Strategic Planning for the U.S. Olympic Committee. Tommy is a 1998 Olympian in Short Track Speed Skating, 4-time World Championship Team Member and former American record holder in the 500m, 3000m, and 5000m relay. Tommy is a member of the California State Bar, earned his Juris Doctor from St. Louis University School of Law, and graduated Magna Cum Laude from the University of Colorado at Colorado Springs with a B.S. in Finance.
Sam Jones is the CEO of NFL Game Pass/ OverTier, and is responsible for operating NFL Game Pass, the innovative subscription streaming service for the National Football League, across 61 European markets. Sam is a renowned executive who has built leading-edge, direct to consumer growth enterprises for world renowned tech, media and e-commerce companies including Bauer Media Group, Perform Group, Warner Music and Silicon Valley-based Kyte. Throughout his career, Jones has consistently delivered inspired innovation to connect millions to their passions via every screen, device, and platform; driving bottom line revenue and user growth. As a pioneer in video, audio, and subscription, Sam has incubated an array of award winning products, revenue streams and businesses attracting blue chip investors or setting the foundation for public offerings. He most recently he served as Group Managing Director and main board member of Bauer Media Group (2014-2017) responsible for building the digital operation including 100+ brands and ultimately the digital transformation of one of the world’s leading private global media companies (140m users) and largest Radio group in Europe.
Rick Cordella was named Executive Vice President and General Manager, Digital Media, NBC Sports Group, in September 2016. He is responsible for all aspects of NBC Sports Group Digital, which consists of Playmaker Media, a provider of end-to-end support for companies in need of live streaming solutions; direct-to-consumer services, including NBC Sports Gold; NBCSports.com; NBCOlympics,com; Rotoworld.com; the NBC Sports Talk franchises, including Mike Florio’s ProFootballTalk; and the NBC Sports, NBC Sports Talk and NBC Sports Scores apps. Cordella reports directly to Mark Lazarus, Chairman, NBC Broadcasting & Sports.
Yiannis Exarchos was born in Athens in 1964. He produced and presented cultural and art programmes on Greek TV and Radio and held several management and senior executive positions in a number of Broadcast Organisations, including the position of Executive Director of the Greek National Broadcaster, ERT. He has lectured at numerous conferences and collaborated with several public and private organisations such as the European Broadcasting Union (EBU) and the United Nations Educational, Scientific and Cultural Organisation (UNESCO). Specialising in the management and coverage of global sporting events, he has served as a top executive for all Olympic Host Broadcasting organisations since Athens 2004. His background in radio, television, music and film brings a comprehensive perspective to the planning and management of the broadcast of major events. Mr. Exarchos was named CEO of Olympic Broadcasting Services (OBS), the permanent Host Broadcast organisation created by the International Olympic Committee (IOC), following the London 2012 Olympic Games.
Theo started his career as a truly terrible reporter for BBC local radio but had the good fortune of being let go by the Beeb just as a small Californian outfit called Google launched its UK office. At Google, Theo worked at YouTube managing the Major record labels, bringing Channel 4 onto the platform and launched the Queen's YouTube channel. Seven years and several stone heavier he left the company to head up Digital at Simon Cowell's production company Syco before leaving Cowell for the bright lights of Twitter where he heads up the sport partnerships team focussed on video monetization. He has no idea how to verify anyone on Twitter (before anyone asks) but will happily speak to you about video opportunities on the platform.
Sam Li is the Head of Content Acquisition and Strategic Partnerships for Sina Sports, where he is responsible for domestic and international sports rights acquisition; strategic partnerships with rights holders, teams and individual athletes; and international sponsorships and marketing. He was previously an Associate Vice President with the National Basketball Association. Sam has a Juris Doctor degree from University of Michigan Law School and dual bachelor degrees from University of California, Los Angeles.
Marcus Luer is the Group CEO of TSA (Total Sports Asia) Asia’s leading global sports marketing agency which he founded 20 years ago in Kuala Lumpur, Malaysia. He is also the Co-Founder of GLORY Sports International (GSI), the #1 Kickboxing League in the world and the creator of Branded Real Estate. Marcus’ latest venture is the in the Digital space where he launched SPORTSFIX in ASEAN. Sportsfix is a live and on Demand OTT platform targeted towards the new generation of sports fans which heavily consume content on their mobile devices.
Mark is responsible for the overall content creation, technical delivery and digital platform development of the Olympic Channel as well as integrating partnerships with Rights Holding Broadcasters, sponsors, International Sports Federations (IFs) and National Olympic Committees (NOCs). Before joining OCS, Parkman served as the Operations Executive for Olympic Broadcasting Services (OBC) and Vice President of International Sports Broadcasting (ISB), where he oversaw the operations of the host broadcaster for the Olympic Games. Mark was awarded an Emmy for his work on the host broadcaster team for the Olympic Winter Games Salt Lake City 2002, and he recently managed operations for 1,800 hours of televised competition for the Olympic Winter Games Sochi 2014, overseeing production, engineering, logistics, planning, crewing and broadcaster relations. Mark previously worked in marketing, public relations and international television coordination with Turner Broadcasting System and Cohn & Wolfe, where he led media efforts for the NFL, NBA, MLB, NASCAR and PGA Golf.
Elsa Memmi was appointed NBA Vice President Global Media Distribution, EMEA in 2013 and currently oversees the NBA’s media content distribution business across EMEA, licensing all media assets to TV and digital. She joined the NBA in January 2008, and was tasked with creating the International Media team following the NBA’s European headquarters’ move from Paris to London that year. The team of nine she assembled, boasting seven languages combined, looks after 70 broadcast and digital partners spanning over 134 countries who feature content in over 40 languages. Elsa plays a crucial role in maximizing the ways content is made available, maintaining a strategic focus on the development of digital offerings to partners, as well as direct-to-consumer, providing fans with myriad ways to experience the NBA. Under Elsa's leadership, the NBA launched the primetime “NBA Sundays” initiative allowing fans in EMEA access to live games being played at a consistent timeslot of 9.30pm every Sunday and creating a regular appointment to experience a live game, inclusive of coverage of in-arena entertainment’s best moments.