SportsPro has developed a comprehensive Advisory Board balancing international rights holders, broadcasters and technology leaders to shape the format and strategic direction of the event. The support and participation of these industry innovators ensures that we create the content, environment and ultimate value for each and every attendee.
Managing Director, Europe
Vice President, Global Media Distribution
Chief Digital Officer
beIN MEDIA GROUP
Director, Sports Partnerships
Global Head of Digital Sales
Executive Director, Media, Service Providers & Platforms
Executive Vice President
Senior Vice President, International Media
Head of Digital Products
Chief Product and Marketing Officer
Vice President and General Manager, ESPN – Europe, Middle East and Africa (EMEA)
VP and General Manager
Marketing and Commercial Director
Director, Huawei Video Business
Fernando is a passionate person around TV evolution. Being a Telecommunications Engineer, joined Telefonica R&D Labs in 1995. As the Manager for the innovation in the Video and Smart Home, in 2008 he created the first OTT VoD product that was launched in Spain, Argentina and Brazil. In 2009, he joined the Global Video Unit becoming the global responsible of Product definition and Strategy for OTT Video. Until 2017, he has been covering the entire value chain as Head of Marketing for Latam region (for IPTV, DTH, CATV and OTT services), Video Business Intelligence, Business Development (partnerships with OTT players, content partners…) and finally Head of TV Products for Latam. In that role, he applied designed the next generation TV UX, aggregating different content and Video services. In May 2017 he has joined Huawei as Director for Video Business in Europe working for strategic projects and consumer division.
Ignacio is Marketing and Commercial Director at Mediapro with products such as Gol Televisión, beIN SPORTS and beIN CONNECT. He joined the company nine years ago and he have worked with all big sports right holders: LaLiga, Premier League, UEFA, FIFA, Formula One… and distributors around the world including the traditional ones like Telefonica, SKY, Canal+,… and the new ones Facebook, Amazon, Twitter, YouTube,…
In his beginnings, he worked in the advertising agencies Young & Rubicam and Ruiz Nicoli, managing accounts for fast moving consumer goods industry. Later he moved to the marketing and commercial environment to take charge of the Commercial Communication and the Advertising of the pay TV operator Vía Digital. Before Mediapro he was Director of Sports Rights and New Media Developments at Audiovisual Sport and Sogecable (Canal+).
Carlo De Marchis is the Chief Product and Marketing Officer at deltatre and has joined the company in 1988; for 26 years now, he has experienced the highest levels of sport all around the world and participated to every step of deltatre’s impressive growth. Today, Carlo De Marchis leads the Company’s Product Strategy with an exclusive drive on Social Media, Multi-platform digital solutions and their interaction with the TV.
Charly Classen is Vice President and General Manager, ESPN – Europe, Middle East and Africa (EMEA), a role he has held since January 2014. He is responsible for the strategic guidance, development and oversight for all of ESPN’s business and operations in the region – including digital media, television syndication, as well as the company’s relationship with BT Sports (who operate an ESPN-branded TV channel). He also is responsible for identifying and developing new business opportunities in the region, whether through organic growth, acquisition or partnership.
Unmish is highly experienced at strategically combining content with commerce, across diverse cultures, ethnicities, behaviors, languages, devices, time and locations, using digital media technologies. He is currently the Global Head of Digital Sales for the International Cricket Council as well as a Founding Partner of Picture Board Pte Ltd. With over 15 years of digital experience, Unmish has a deep understanding of the production, distribution and licensing of sport and news content genres, having worked for large organizations such as News Corp, Fox Sports Asia and ESPN STAR Sports to name a few. Unmish is active in the startup & incubation space in Singapore & India via Picture Board, his private vehicle that advises & invests founders and principal investors in early stage businesses. A thought leader in his space, Unmish also regularly presents and speaks at conferences on a wide variety of topics.
Maria leads the strategic development and manages the day-to-day operations of a team of analysts tracking the evolution of global service providers and operators. She created the team while at Screen Digest, now part of IHS Markit, following that acquisition in 2010. Their research on service providers leverages long-standing relationships with operators in all 70+ markets covered by IHS Markit, resulting in the most comprehensive source of television and operator market intelligence in the world.
Will Lock is SVP of Strategy and Planning at Eurosport Digital, part of Discovery Communications. Will is responsible for devising and implementing strategy that drives the aggressive expansion of Eurosport’s digital businesses. This includes Eurosport.com – the continent’s number one sports news website, and Eurosport Player – the leading subscription-based OTT sports platform across Europe giving fans an all-access pass anytime and on any device in 52 countries. Prior to his role in Eurosport Digital, Will was SVP Strategy Sport & Insights for Discovery Northern Europe and VP Business Development for Discovery Western Europe. Will joined Ravensbeck Limited in 2008 from Accenture where he advised private equity and corporate clients across the M&A lifecycle.
Bhavesh Patel is currently the Chief Digital Officer at beIN Media Group based in Paris. He is working on building their next generation global OTT platform and driving innovation across the group. Prior, Bhavesh was an OTT strategy advisor for CBS Studios International and Verizon Go90, headed up Betfair’s US horserace wagering business, and led the launch of FOX Soccer 2 Go and NBA International League Pass.
Cameron Andrews joined the beIN MEDIA GROUP in November 2017, as Anti-Piracy counsel, based in the London office, with responsibility for anti-piracy strategy across the beIN group. Before beIN, he spent five years as a senior lawyer at IFPI (international trade association for the music industry), working in anti-piracy, enforcement and international litigation. Cameron trained as a lawyer in Australia, and spent eight years in the intellectual property group at Gilbert + Tobin in Sydney. Before law, Cameron had been a political adviser and researcher in Australian federal and state parliaments.
David Gibbs is Director of Digital Media for Sky Sports and Sky News. He has worked at Sky for over a decade in a number of different roles, all focusing on the digital platform, sports and news. During his time he has developed Sky’s digital, product and commercial offerings as the company has developed into a multi-platform media company across television, the internet and on mobile. David has been responsible for the expansion and execution of multiple online, mobile, tablet and interactive TV platforms provided by the business. Currently David is heading up a team that is delivering cross-platform digital media for all of Sky Sports and Sky News
Bill is Managing Director, Europe for BAMTECH Media, the leading provider of OTT solutions to premium content owners and rights holders, including MLB, NHL, WWE, PGA Tour, MLS, Eurosport, HBO and Fox Sports. Bill joined BAMTECH in 2015 and recently moved to Amsterdam to lead the European expansion of BAMTECH’s technology services business through BAMTECH Europe, a joint venture with Discovery Communications. Prior to joining BAMTECH, Bill was at CBS Interactive for 10 years, where he was VP & General Manager of CBS News Digital. In that role, he was responsible for developing and managing the digital properties of CBS News, including CBSN, the first 24/7 OTT broadcast news network. Named a Broadcasting & Cable Digital All Star in 2015, Bill and the team at CBS News also won multiple awards, including Edward R Murrow awards in 2013 and 2015. Bill has an undergraduate degree from the University of Pennsylvania, and an MBA and Masters in International Relations from Columbia University.
As Executive Chairman and Group CEO of ELEVEN SPORTS, Marc drives the global business managing world-class teams across seven markets in Belgium, Luxembourg, Italy, Poland, Singapore, Taiwan and the United States. Prior to his role at ELEVEN, Marc served as CEO of BT TV where he devised, launched and helped establish BT Sport – one of the most successful and disruptive channel launches in the history of the UK market. At BT Sport, Marc successfully led negotiations to acquire rights to the English Premier League, UEFA Champions League, NBA, Bundesliga, Serie A, Ligue 1, FA Cup, Scottish Premier League, English and European rugby, Moto GP, and the UK business of ESPN. Prior to BT, Marc was a shareholder and director at the TV strategy and sports rights consultancy Reel Enterprises who were longstanding advisers to the Premier League and others.
Simon Miller is Global Director of Sports at Gracenote responsible for helping customers fully leverage the company’s industry-leading data and technology offerings to create highly engaging sports viewing experiences. Prior to joining Gracenote, Simon was an Executive Producer at Bloomberg Sports where he successfully launched a weekly TV show titled “Football Dynamics” which provided fans a unique combination of data-driven insights and expert opinions on the game. Earlier, Simon served as CEO of Betfair TV where he oversaw development of the world’s first gaming app to sit alongside live sports broadcasts on Samsung Connected TV. During his time at Betfair, he won two industry awards recognizing innovation. Throughout a more than 20 year career in the media, advertising and sports industries, Simon has also held roles at BskyB’s Sky Bet, J. Walter Thompson and Publicis.
As VP and General Manager, Tracey Keenan is responsible for WWE’s UK and Ireland business in what is WWE's largest and most successful market outside of the USA. Tracey leads the effort to create and develop growth opportunities for the WWE brand and business. She provides strategic direction and leadership to drive business growth and increase revenue and awareness for all WWE brands and properties, as the company continues to set the standard for global innovation. Her role involves management of business lines including Content Distribution - TV, Digital and WWE’s highly successful OTT platform, the WWE Network; an extensive Live Event touring program, Digital and Sponsorship Sales, Consumer Product Licensing, Marketing, Communications and New Product Development. Prior to joining WWE Tracey has had commercial roles with a number of globally recognized sport, entertainment and media organizations, where she has led partnership, sales and business development programs. She has specialized in rights commercialization and has particular knowledge of Stadium and Arena naming and partnerships, having secured the naming partner at Aviva Stadium and venue partnerships at The O2. In addition, she has led the commercial partnership program at EPL’s Tottenham Hotspur FC, advised the government on its Trade and Investment sponsorship strategy and helped finance major international events such as Robert Redford's inaugural Sundance London Movie and Music Festival.
Michael has worked within the NFL’s International business for over 5 years, primarily on Media. Michael first focused on the Asia-Pacific and European markets along with leading the NFL’s global digital strategy. In May 2015, Michael was promoted to lead the International Media group overseeing all global media partnerships as well as serving as the interim Managing Director of the NFL Canada office. Michael also liaises with the US Media team, particularly on strategic digital partnerships (e.g. NFL-Amazon partnership). Prior to joining the NFL, Michael worked for 9+ years across 3 consultancies, most recently Bain & Company. Michael focused on Technology cases as well as working within Bain’s Private Equity Group across the Boston, London and New York offices. During business school, Michael worked for Nike on two separate internships – first at Nike Headquarters in Beaverton, OR and after that in Tokyo, Japan.
Tim has just joined F1 as Head of Products where he leads a small team with ambitious plans for their OTT service moving into the 2018 season. Prior to that he spent nearly 10 years at Sky in various digital product roles across Sports and News, working extensively across their range of mobile applications. In his early career he worked for Setanta Sports, Southampton Football Club and the Southern Daily Echo.
Sam Jones is the CEO of NFL Game Pass/ OverTier, and is responsible for operating NFL Game Pass, the innovative subscription streaming service for the National Football League, across 61 European markets. Sam is a renowned executive who has built leading-edge, direct to consumer growth enterprises for world renowned tech, media and e-commerce companies including Bauer Media Group, Perform Group, Warner Music and Silicon Valley-based Kyte. Throughout his career, Jones has consistently delivered inspired innovation to connect millions to their passions via every screen, device, and platform; driving bottom line revenue and user growth. As a pioneer in video, audio, and subscription, Sam has incubated an array of award winning products, revenue streams and businesses attracting blue chip investors or setting the foundation for public offerings. He most recently he served as Group Managing Director and main board member of Bauer Media Group (2014-2017) responsible for building the digital operation including 100+ brands and ultimately the digital transformation of one of the world’s leading private global media companies (140m users) and largest Radio group in Europe.
Rick Cordella was named Executive Vice President and General Manager, Digital Media, NBC Sports Group, in September 2016. He is responsible for all aspects of NBC Sports Group Digital, which consists of Playmaker Media, a provider of end-to-end support for companies in need of live streaming solutions; direct-to-consumer services, including NBC Sports Gold; NBCSports.com; NBCOlympics,com; Rotoworld.com; the NBC Sports Talk franchises, including Mike Florio’s ProFootballTalk; and the NBC Sports, NBC Sports Talk and NBC Sports Scores apps. Cordella reports directly to Mark Lazarus, Chairman, NBC Broadcasting & Sports.
Yiannis Exarchos was born in Athens in 1964. He produced and presented cultural and art programmes on Greek TV and Radio and held several management and senior executive positions in a number of Broadcast Organisations, including the position of Executive Director of the Greek National Broadcaster, ERT. He has lectured at numerous conferences and collaborated with several public and private organisations such as the European Broadcasting Union (EBU) and the United Nations Educational, Scientific and Cultural Organisation (UNESCO). Specialising in the management and coverage of global sporting events, he has served as a top executive for all Olympic Host Broadcasting organisations since Athens 2004. His background in radio, television, music and film brings a comprehensive perspective to the planning and management of the broadcast of major events. Mr. Exarchos was named CEO of Olympic Broadcasting Services (OBS), the permanent Host Broadcast organisation created by the International Olympic Committee (IOC), following the London 2012 Olympic Games.
Barney is the UK’s highest profile sports broadcast executive and has held the position of Managing Director at Sky Sports since 2009. He is responsible for Sky Sports output across six sports channels including Sky Sports News HD, as well as digital content. Barney has worked in television for 17 years in the terrestrial, multichannel and independent production sectors. Prior to his role as Sky Sports Managing Director, Barney served as Sky’s Executive Producer for cricket for six years, where he was responsible for their first exclusively live coverage of England’s domestic Tests, before moving on to soccer, in particular English Premier League and UEFA Champions League production.
Theo started his career as a truly terrible reporter for BBC local radio but had the good fortune of being let go by the Beeb just as a small Californian outfit called Google launched its UK office. At Google, Theo worked at YouTube managing the Major record labels, bringing Channel 4 onto the platform and launched the Queen's YouTube channel. Seven years and several stone heavier he left the company to head up Digital at Simon Cowell's production company Syco before leaving Cowell for the bright lights of Twitter where he heads up the sport partnerships team focussed on video monetization. He has no idea how to verify anyone on Twitter (before anyone asks) but will happily speak to you about video opportunities on the platform.
Thierry Pascal has lead the PGA TOUR’s international media business since 2012. Based out of the PGA TOUR headquarters in Ponte Vedra Beach, Florida, Thierry manages a team based in the US, London, Beijing and Tokyo. He has overseen the growth of the media business that now worldwide sees PGA TOUR tournaments broadcast to more than 1.1 billion households in 227 countries and territories in 23 languages. Born in London, Thierry has worked in the sports media business for over 20 years, including postings in the UK, Middle East and Singapore with Sportsworld and Parallel Media Group. He joined the PGA TOUR in 2004.
Mark is responsible for the overall content creation, technical delivery and digital platform development of the Olympic Channel as well as integrating partnerships with Rights Holding Broadcasters, sponsors, International Sports Federations (IFs) and National Olympic Committees (NOCs). Before joining OCS, Parkman served as the Operations Executive for Olympic Broadcasting Services (OBC) and Vice President of International Sports Broadcasting (ISB), where he oversaw the operations of the host broadcaster for the Olympic Games. Mark was awarded an Emmy for his work on the host broadcaster team for the Olympic Winter Games Salt Lake City 2002, and he recently managed operations for 1,800 hours of televised competition for the Olympic Winter Games Sochi 2014, overseeing production, engineering, logistics, planning, crewing and broadcaster relations. Mark previously worked in marketing, public relations and international television coordination with Turner Broadcasting System and Cohn & Wolfe, where he led media efforts for the NFL, NBA, MLB, NASCAR and PGA Golf.
Amar Melwani is Commercial Director, ESPN – Europe, Middle East and Africa (EMEA), a role he has held since March 2017. He is responsible for leading ESPN’s expansion in the EMEA region.In the role, Melwani has responsibility for ESPN’s expanding Media Distribution business that includes sports content sales and rights representation for a portfolio of clients that includes IAAF, FINA, NCAA sports, X Games, and more, as well as the sales and syndication of ESPN Films documentaries and award-winning studio programming.
Elsa Memmi was appointed NBA Vice President Global Media Distribution, EMEA in 2013 and currently oversees the NBA’s media content distribution business across EMEA, licensing all media assets to TV and digital. She joined the NBA in January 2008, and was tasked with creating the International Media team following the NBA’s European headquarters’ move from Paris to London that year. The team of nine she assembled, boasting seven languages combined, looks after 70 broadcast and digital partners spanning over 134 countries who feature content in over 40 languages. Elsa plays a crucial role in maximizing the ways content is made available, maintaining a strategic focus on the development of digital offerings to partners, as well as direct-to-consumer, providing fans with myriad ways to experience the NBA. Under Elsa's leadership, the NBA launched the primetime “NBA Sundays” initiative allowing fans in EMEA access to live games being played at a consistent timeslot of 9.30pm every Sunday and creating a regular appointment to experience a live game, inclusive of coverage of in-arena entertainment’s best moments.